Defined as a  diet and lifestyle that is based on plants.  It excludes or drastically reduces animal products (meat, dairy, eggs) and processed, highly refined foods (bleached flours, refined sugars, and oils).  WFPB is a transition that can be scary for most people.  PURE is an ongoing support program for doctors and health coaches to utilize to support and motivate patients.

If you are working with a plant-based dietary theory, this is your signature program.  You will immediately be put into the PURE program as a participant to help you to understand the client experience.


PURE Program

Pure provides a deeper, more holistic approach to understanding the role of nutrition and lifestyle in optimal health.

Physician Reviewed and Approved

Backed by both Physicians and Dietitians, you can feel confident guiding your clients towards a healthy plant-based lifestyle.


Health Professionals

PURE is a premium program to offer your clients with materials, emails, handouts all professionally designed to have you up and running in about two weeks!


Course modules designed in weekly workbooks, video and audio format.


Give away an opt-in and get an email to add to your list.


Connect, inform and sell. Your sales page does that!


Specially designed meal plans, grocery lists and recipe book.


Monthly videos that guide your client through the PURE program.


We’ve included a beautiful email template that’s ready to send out to your list!


Share the program easily with pre-made marketing.


Beautiful layouts that are easy to teach and share.


Know exactly what to do for each week of the program.


We teach you how to setup the Facebook group and email automation.


Audio guides for your clients that take them through the modules.


A beautifully branded website that’s ready to launch (optional).

Designed for You

  • Medical Doctors
  • Naturopaths
  • Cardiologists
  • Nurse Practitioners
  • Nurse
  • Chiropractors
  • Registered Dietitians
  • Nutritionists
  • Weight Loss Specialist
  • Personal Trainers
  • Massage Therapist
  • Raw Food Spokesperson
  • Health Coaches
  • Acupuncturists
  • Herbalist
  • Chef
  • Psychologist
  • Holistic Mental Health Professionals
  • Skin Care Professionals
  • Pharmacist
  • Practitioners focusing on Inflammatory illnesses and symptoms, cancer, allergies, skin conditions, diabetes, mental health
  • Business Retailers: Food, Farmers Market, Restaurant

Designed to Help

  • Eliminating Animal Products
  • Cardiac Problems
  • Cancer
  • Brain fog
  • Immune health
  • Environmental toxins
  • Food allergies or sensitivities
  • Obesity
  • Anxiety
  • Depression
  • Acne
  • Fatigue
  • Diabetes


Your Client

In this 12-week program, your client will have everything they need to successfully transition into a plant-based diet from workbooks and food journals to modules in video and audio form. PURE contains more than just dietary information, we talk about fitness, living a healthy balanced lifestyle and stress management.


Two-part nutrition protocol to help transition into a plant-based diet.


PURE will improve your clients overall health, helping them achieve a healthy weight.


Help your client work towards good health and reach their goals.


Add value by creating a community for those going through the program.


Creative and delicious plant-based recipes created specifically for our program by a registered dietitian.


Education on the different types of fitness and how to get started.


Motivate and inspire your client to reach their goals.


We teach your client how to live a healthy balanced lifestyle with PURE.


This program can be customized to any dietary theory to fit your customers needs.


Support is built into the program

You don’t have to worry about compiling content, recipes, crafting sales copy or designing ads (we’ve done it all for you!). You’ll be supported every step of the way so that you can focus on educating your clients how to live a plant-based lifestyle.

Marketing and Sales Funnel


E-newsletters written & ready for your email provider. Each email corresponds with the weekly module.


Including: newsletter template, dirty dozen & clean fifteen optin, pantry staples guide optin, posters, and more!


Facebook ad templates, blog post topics with a schedule and 52 Facebook group food graphics and discussion topics.

Setup Manual & Procedures


Includes set up guides for creating a Facebook group, conference calls, auto-responder drip how-to.


Multiple material delivery method options including modules, video, & audio with step-by-step guides for each.


Detailed Program Guide with dietary instructions, weekly checklists, intake forms, liability information & resources.

Admin Guide and Planner


Guides on recognizing eating disorders, scope of practice, running your program, client call checklist and more.


e-Newsletter template, targeted opt-ins, social media graphics, posters, Facebook ads, and more.


Special materials to add value to your clients experience including greens, pH, grocery list, and substitutions.

Done-for-you Program Materials


PURE is backed by medical doctors and dietitians so you can feel confident.


Meal planner, transitional meal planner, grocery lists, and recipe book.


Membership Mastery, Website & Delivery, Dietitian, Personal Trainer are available.


Overview of PURE

Support for the Coach Side





















Content for the Client Side

WEEK ONE: PURE Starter Kit - What to Eat

This week get ready to prepare your kitchen, pantry, and fridge – we provide lists of which foods to eat and which foods not to eat. We also discuss using supplements, vitamins, and minerals. 

WEEK TWO: Popular Recipes, Foods to Stock

This week is all about mindfulness, movement, and kitchen hacks. We provide tips for different ways to prepare food and what appliances are best. We also discuss different forms of exercising so your client can discover what is best for them. 

WEEK THREE: Low-Cost Meals

How to shop for healthy foods while saving money. Asking about discounts, using coupons, and convienence foods. How to create delicious low-cost meals for the family.  We also review the importance of journaling during this transition.

WEEK FOUR: Kitchen Tips

This week we share our best kitchen tips for staying healthy including juicing, soaking, dehydrating, and much more. We also talk about ways to lighten up and have fun and trying new things.

WEEK FIVE: Communities

This module is all about healthier entertaining, sharing health with friends, making it fun and finding an accountability buddy.

WEEK SIX: Taking Stock & Recommitting

This week is about assessing your eating and being more mindful. Mindfulness is like weight loss, we’re not looking for a ‘quick fix.’ The more you practice the more natural it becomes. During week 6 it’s time to re-evaluate goals, what’s working, what’s not working, and why.

WEEK SEVEN: Renewing Your Purpose

This module provides education on food safety – what organic means, why we recommend eating organic foods to avoid pesticides and hormones. These toxins have an effect on our own hormones, gut health, and overall health. 

WEEK EIGHT: Mindset and Motivation

When you hear ‘weight loss program’ or ‘health program’, do you automatically begin to dread the process? Most of us hear those words and will approach a lifestyle change with a restriction mindset. Doctors and mental health professionals, however, agree that a positive or abundance mindset is more likely to yield positive results than one of deprivation.

WEEK NINE: Stress & Stimulation

This week is about recognizing the cause of your stress, finding ways to eliminate stress or working on strategies to deal with unavoidable stressors. Stress is also connected to sleep – we provide ways to sleep more efficiently, which in turn helps to reduce the effects of stress.

WEEK TEN: Self Care

Our society often equates self-care with selfishness, nothing could be further from the truth. If we are going to “take back our lives,” we need to get over this. We provide ways to introduce self-care techniques into your client’s daily routines.

WEEK ELEVEN: Your Environment and Travel

This week reviews the importance of creating a healthy home environment and how to avoid toxins. It’s time to take a look at your cleaning products, laundry detergents, body products and much more.

WEEK TWELVE: Going Forward

During the PURE program, your clients have been making small changes that become lifelong habits. Here we talk about continuing the process, being consistent and the key to a successful health maintenence.

Optional Add-ons

Program Customization

After purchasing our programs you have the option of customizing it to your brand. We will personalize it by adding your logo and brand colors. Learn more about these additional services here.

Website (StarterSite®)

We’ve created a beautiful, professional and functional website customized specifically to use with PURE. Get a live preview of the website here. Add a little or customize a lot, your options are virtually unlimited!

Membership Website

We make the delivery of your programs to your clients EASY and professional. By using our Starter-Membership® websites, program materials can be released in an organized, efficient fashion with little effort on your part.

Available with Business Packages

Are you ready to go all in with building your business? Browse our business packages that are loaded with the tools you need including savings on our programs.

Enterprise Licensing

Do you have more than one professional in your business who will be using PURE? Check out our enterprise pricing options here.

“Wow! This is absolutely amazing! I cannot wait to see what the next weeks have in store! Thank you for such a professional product to help us change people’s lives.”

Stephanie C. Verified Buyer

Client Discussion Topics

  • Open ended questions (provided)
  • SMART Goals
  • FAQ’s, like; where will I get protein?, do I need extra vitamins?
  • Fun ways to try new foods
  • How to deal with unsupportive family, friends and coworkers
  • Progress not perfection

“This is awesome! Great product! I can’t wait to start using with my clients. I have been teaching plant-based for over 5 years now. It is great to have a well-developed product that I don’t have to edit.”

Crystal F.

Health Coach

I’m ready to grow my business


Example of how to price and sell

This is credible, professional inclusive program created for you to use. One sale of the Gold Level Package will cover your whole invesment.

Designed to Sell

“Wow the recipes! So many and gorgeously laid out. Well done Cathy Sykora!”

Roo F. Verified Buyer


“One word for this program—amazing!!!”

Mary B. Verified Buyer 

Enterprise Pricing


Why use PURE?

While the detoxes and short programs are good, they need to lead into a program that you can work with on an ongoing basis that will make a lifetime of change. This program will allow doctors, nurses, and health professionals the comfort of working with your clients in partnership with a health coach who has the time and ability to support patients during their transition. Your patient can feel well taken care of with a supportive team behind their efforts. The program is affordable for your customer. You may want to sell the Bronze Program for $296, Silver for $747 and Gold – $1,647 or subscription based at $37 mo, $67 mo, or $157 mo. 

What will I Receive?

PURE is a digital product. It will be ready for download immediately. You will not receive a printed, hard copy book in the mail.

It can be printed at your local printer or by you on your printer or you may purchase a hard copy from us after you have purchased the digital copy. It is beautiful when printed.

How Can I Use This Product?

This program must be used for one on one or group health coaching – it is not for resale to other health coaches.

You should use this program with your clients, and send out worksheets and handouts in advance of your meetings.  You can send it digitally or have it printed out and hand or mail it to your clients.  You can change things, add things in and take things out.  These are specifically designed to be flexible to each coach and client’s needs.  You will need to leave the copyright in place and notate the changes that you made. 

Do I have to be a certified health coach to use this program?

Our programs are meant to be used by all qualified health professionals, including but not limited to health coaches, nutritionists, dietitians, qualified personal trainers, psychologists, nurses, physicians and chiropractors and life coaches.

I want to be able to choose when my clients are introduced to advanced nutrition principles, how do I do this with your program?

You have mainstream info to start with…and a supplemental advanced nutrition module you can give your people when you think they are ready.  That can be at the beginning…or the end …or the middle, all clients are different and you are the one who knows when the right time is.

Can I give the digital books to my clients?


Is customization included with the PURE?

We do offer customization!  The pricing is provided on the website.  Check out this link:  https://www.thehealthcoachgroup.com/store/store-get-help/customization/

Can I edit this program?

You are allowed to edit the program as long as the copyrights for The Health Coach Group remain as is and you notate all additions and changes on the copy.  We have a FREE tutorial on the program access page that teaches you how to edit a Powerpoint.

How do I edit the program myself?

Windows users – PowerPoint, Word or the latest Adobe Acrobat,

Mac users – Keynote or Quikoffice or Office for Mac

The Program was created in PowerPoint to give you more options for use.  You will get best results by editing the PowerPoint Presentation.

Can multiple professionals use the program?

If you have multiple health professionals in your practice who will be using the program with customers, please take a look at our enterprise licensing options here.

guarantee seal

100% Satisfaction Guarantee

By purchasing this program, you are agreeing to these Terms & Conditions and Privacy Policy. Refund Policy: If you purchase this program and don’t absolutely love it, let us know and we will cheerfully refund your payment in full.

To receive the refund:

  1. E-mail us at support@thehealthcoachgroup.com attaching your receipt.
  2. State your reason for seeking a refund.
  3. Include a note confirming that you have not downloaded or printed out any of the program materials, and that you will not use the program or try to gain access to it in the future.
  4. You must request your refund and provide the above information within 24 hours of purchase.

All Terms & Conditions and all of our copyright, trademark, and intellectual property rights remain indefinitely, even after a refund has been provided.

Still have questions? Register here for a strategy session.

We will learn where you are, where you want to go – and how we can help you get there.